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Research your niche 

How to contact the press

• Find people who have written about similar games 
• Pitch at them 
• Make sure it’s the right person ( staff writer) 
• Follow-up

Publishers 

• It can be very helpful 
• Pixel art up-loaders – ysbryd games 

• Self-publishing 
• Shameless self – promo
• Ensure you promote yourself 
• Be a part of their community 
• Reach out to collabs within the community
• Be respectful 
• Social promos : #Pitchyagame #wishlistwednesday

Viral games

Games with updates

• Sneak peeks
• Patch notes
• Behind the scenes

• Use milestones
• Get feedback
• Share accomplishments 
• Share funny moments 
• To demo or to not

• Pros: playable build to talk about, creates more wish list, something to play
• Cons. : not enough polish, major changes, you only get one release 

Events Quick tips :

• Watch fonts
• Ensure people can read it
• Accessibility
• Clear message 
• Playtest your tutorial