Target Demographics
The game will be targeted towards two main demographics:
- Family audiences, who will be drawn to the game for its colourful style and fun characters, and stay for its intuitive control scheme.
- Intermediate to hardcore gamer audiences, around the age of 20-30, who will be drawn to the game for its nostalgic presentation, unique physics features and fun-first gameplay, and will stay for its time-based leaderboard rankings.
Monetization
Kinetic Panic would be sold on the target platforms as discussed in the Platform section, on digital storefronts, with a potential physical release some time after if initial reception is positive.
The price would most likely sit at $29.99 USD and £24.99 GBP, as this will be a fully fledged single-player game with this much content, and this is around the market standard for an independent game of this caliber.
Marketing
Social media marketing would be very important for advertising the game, as this is where a lot of both casual and more experienced players of all ages could potentially see the game, and is more financially in-scope for an independent game.
Posts could be made showing off creative and visually interesting uses of the abilities, like platforming on a lot of objects bouncing around, and these could be promoted to specific target demographics, probably within the older age market. Trailers showing things like characters could be advertised more towards the family market.