Business Planning for games week 2

Crucial Success Factors: Identify key drivers of success, such as unique gameplay, strong storytelling, or engagement strategies. Explain how these will be prioritised in operations.


• Risk Assessment: Outline major risks like market competition or tech challenges. Describe mitigation strategies to reduce impact (see risk matrix).

• Clear Values: Define core values like player satisfaction, innovation, inclusivity, or ethical design. Show how these are embedded in the game and business.


• Game Novelty: Highlight what makes the game unique—whether through gameplay, narrative, technology, or market positioning. Explain how this uniqueness will attract players


• Market Share & Performance Objectives: Set clear targets for market growth. Outline strategies like marketing, partnerships, or community-building to achieve them.


• Values & Goals Alignment: Show how operational goals align with long-term vision, ensuring growth in a chosen game genre or market.


• Strategic Actions for Achieving the Mission: Detail key steps to fulfil the company’s mission while reinforcing game uniqueness and securing market position.


Lament Mission statement draft

In Lament, we seek to engage players in an emotionally profound journey through a world where grief is both a formidable challenge and a pivotal motivator. Our objective is to develop an action-oriented, rogue-like experience that tests player skills and delves into the significant effects of loss and the resilience required to transcend it through dynamic gameplay, intricate narrative storytelling, and an environment shaped by sorrow. Lament endeavours to provide players with a powerful affirmation that strength can emerge even from our most challenging moments. As players navigate the tumultuous landscape, the ultimate goal is to achieve survival, healing, and the discovery of hope in the wake of adversity. This enduring theme is prominently featured in the narrative of Lament.

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