Market Analysis
In comparison to the games that Lament was inspired by (Hades, Cult of The Lamb, Curse of The Dead Gods), I have found that they are enjoyed majorly by console players, particularly showing the larger spike in monthly active players so it would make sense to target the game at this demographic whilst also ensuring that there is PC compatibility because the PC gaming community is vast and continues to grow. Many gamers prefer PC due to the ability to upgrade hardware, the flexibility of controls, and the expansive modding community. By making the game compatible with PC, the developers will be able to tap into this large audience, potentially increasing sales and player engagement.
Information found on Newzoo and SteamDB Charts. (click here for links)
https://newzoo.com/games/cult-of-the-lamb
https://newzoo.com/games/hades
https://steamdb.info/app/1145360/charts/
https://steamdb.info/app/1313140/charts/
Promotional Content
The majority of the marketing of this game be rely on a mixture of word-of-mouth and social media, particularly through a more informal Instagram account that is citing the progress of the games design and providing any potential teasers. Marketing would focus on the games presence at the exhibition at the Nutcracker in the Winchester town centre.
A poster for Lament was made to represent that it is an emotional game tied to one of the most fundamental human experiences – loss. The idea was to show the main themes of the game to the viewer: the sword representing confrontation and strength, the tree – a bare weeping willow representing mourning, and the title clear on display letting audiences know that primary theme of grief. The colours chosen further support this, I chose black and white for a high level of contrast making sure there were only three main elements – the title, the tree and the sword, that way there was minimal noise. Its bold appearance and effective name will draw viewers in, prompting them to want to know more
See the finished poster below:
Instagram games account:
Leave a Reply